“The most valuable of all talents is never using

two words when one will do.”

I found this message in a fortune cookie but it could have been written by my dad. He was a journalist for over 25 years and considered word count an art form.

My dad was also a ruthless editor. He taught my sister and I how to write short, clear sentences and ingrained in us the power of brevity.

Getting to the point is as important in your presentations as it is on the page.

When it comes to speaking, chances are you know more about your subject than your audience. You may be able to speak on your topic for 45 minutes, but that doesn’t mean your audience has an attention span of 45 minutes.

Less is More.

Share too much information, and you risk losing your audience.

The key to an effective presentation is editing.

After writing the first draft of your presentation, ask yourself, where are you using two words when one will do?

Wondering how to get started or which words to choose?

Download 4 Steps to a Winning Work Presentation to get organized, get clear, get confident. They’re free!